Or really, ABOUT HER, since it's written in the third person.
WORK EXPERIENCE
To support a financially devastating shoe habit, Natasha works as a copywriter at Draftfcb (formerly FCB). In her four years as a writer, she’s done work in a wide variety of categories, including Beauty (Nivea, Nivea for Men, Eucerin), Technology (CA, Motorola), Food & Beverage (Starbucks, Diet Coke, Oreo), and Travel (Jamaica Tourism Board). She also has a foosball shot named in her honor (the Matrix Reloaded).
Prior to her writing career, Natasha was a VP/Account Director, which means she knows things other creatives do not, such as how to wrangle clients, the ins and outs of strategy, and what the agency looks like at 9 am. She toiled at account work for seven long years, first at D’Arcy and then at FCB, and it is her second greatest regret that she didn’t make the switch to copywriting earlier.
EDUCATION
From 2000 - 2005, Natasha studied advertising at Adhouse NYC, under the tutelage of many advertising greats, including Greg DiNoto, Gerry Graf, and Jeff Kling. And apparently, she became quite the name-dropper in the process.
Before that, she attended Dartmouth College, where she was a Psychology major and Friendly’s waitress.
OTHER INTERESTS
Natasha watches the Daily Show daily, reads US Weekly weekly, and is actively plotting several dognappings. She coauthors a blog called I’ll Cut You, using the alias Diane Verenburg, and once fronted an all-girls band called, It’s Me, Margaret. She can do the Wednesday NY Times crossword.
Friday, July 18, 2008
Thursday, July 17, 2008
TV: Nivea for Men body wash
"Not for Kids": TV spot for the launch of Nivea for Men body wash (agency cut)
TV: Eucerin Everyday Protection Lotion
TV commercial for the launch of Eucerin Everyday Protection, an everyday moisturizer with SPF-15
Wednesday, July 16, 2008
Tuesday, July 15, 2008
Monday, July 14, 2008
Thursday, July 3, 2008
Wednesday, July 2, 2008
RADIO: Nivea for Men Double Action Face Wash
Radio campaign for Nivea for Men Double Action Face Wash entitled, "Soap is Dumb".
When you click on the image below, you'll go to my public audio channel on Ovi.com. There are three spots: Shamsoap, Wig, and Drain. You click on "next" or "previous" in the upper right hand corner to hear the next commercial.
RADIO: Nivea for Men Energizing Face Scrub
Tuesday, July 1, 2008
INTERACTIVE: Nivea for Men Brand
For the Nivea for Men interactive pitch, we created a website called What Men Want, which included these "how to" videos about subjects men might be interested in.
Here's "How to Tie a Bow Tie"
Here's "How to Tie a Bow Tie"
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